Like the beginning of an great adventure - this one started with the normal set of suspects - a girl, a dream and really great double espresso. This not the girl but she is part of the dream. The dream of doing something in life that has purpose and is fun.
The purpose is to make cool clothes using a social-enterprise model that engages everyone in the process and provides a means for earning a normal living for women who have been marginalized by society at larger (and often the male side of society). Because to me business and fashion is about people - in the process and who wear the clothes. Let's hope it works.